Case Study ghostwriting

Cultural Engineering: Decoding the Invisible Forces that Script our 'Normal'

Published:
Marketer-founder Suhas Medam grew up straddling two worlds: the free-form individualism of America and the tradition-bound expectations of India. That duality sparked a lifelong question: who decides what counts as 'normal'? In Cultural Engineering, he argues that much of our everyday life is quietly manufactured by corporations, creators, and policymakers.

The Vision

The challenge was to turn that philosophical question into a marketable, digestible story that could resonate with both marketers and everyday readers. The tone had to feel intellectual yet accessible, balancing cultural commentary with actionable takeaways.

Our Process

We treated Cultural Engineering as both a thought leadership product and a brand manifesto - the kind of work that positions Suhas not just as a marketing founder, but as a thinker shaping conversations around consumer psychology.
  1. Origins of 'Normal' - How childhood expectations and cross-cultural dualities reveal that culture is a carefully curated product.
  2. Marketing as Social Architecture - The mechanics of how corporations turn attention into ritual through storytelling, scarcity, and repetition.
  3. Influence, Done Right - A framework for building honest, value-driven cultural movements that uplift rather than exploit communities.
A long-form narrative excerpt optimized for digital reading (pull quotes, subheadings, flow), positioning copy for website and social launch campaigns, and a press kit framing Cultural Engineering as a blend of field manual and social commentary.

The Story We Told

Origins of 'Normal'

How childhood expectations and cross-cultural dualities reveal that culture is a carefully curated product.

Marketing as Social Architecture

The mechanics of how corporations turn attention into ritual through storytelling, scarcity, and repetition.

Influence, Done Right

A framework for building honest, value-driven cultural movements that uplift rather than exploit communities.

The Result

Even before its official release, Cultural Engineering began generating anticipation. It was positioned as the flagship thought leadership piece for Suflex Media's rebrand and used in founder-led content and keynote presentations.

The Impact