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Doctors are healers and to some, god. So, when a renowned surgeon and Padma Shri awardee set out to write a book for doctors and aspiring medical professionals, we wanted to do something beyond just documenting their celebrated careers. We wanted to talk, create a connection and inspire.
Our lives and our screens are flooded with advice. Especially skin-care advice. So, while there is an overflow of skincare products and routines, our client wanted to return to something simpler: something that actually works. We helped them build a campaign rooted in one powerful idea: if you get sunscreen right, you can skip almost everything else.
Marketer-founder Suhas Medam grew up straddling two worlds: the free-form individualism of America and the tradition-bound expectations of India. That duality sparked a lifelong question: who decides what counts as 'normal'? In Cultural Engineering, he argues that much of our everyday life is quietly manufactured by corporations, creators, and policymakers.
A boutique performance-ads team wanted more than newsletter sign-ups. They needed a magnet strong enough to turn strangers into subscribers, prospects into paying clients. We transformed their in-house framework on persuasion psychology into a sleek digital book, layering eye-opening case studies with ready-to-run funnel templates.
